Listing Your House for Sale!

Here is a look at some of the professional tasks we perform for our sellers…

Pre-Sale Activities

• Research and determine market value
• Perform a home preparation consultation
• Provide list of trade professionals who can help prepare your home for sale
• Arrange and attend inspections and represent your interests
• Develop disclosure packages
• Prepare all documentation and disclosures for signature
• Open an escrow account
• Create a complete online set of disclosure documents for buyer’s agents

Create Excitement in the Marketplace through Maximum Exposure Marketing

• Order signs
• Take multiple photos and order virtual tour
• Put lock box on your home
• Enter property listing on Multiple Listing Service (MLS)
• Enter property listing on the country’s top real estate websites:
  • CaliforniaMoves.com
  • ColdwellBanker.com
  • REALTOR.com
  • OpenHouse.com
• Enter property listing on several of the area’s top websites:
• MLSListings.com
• CraigsList.com
• myREcafe.com
• Create compelling brochure highlighting the features of your home
• Create and distribute a Just Listed postcard
• Create and distribute an Open House invitation to neighbors
• Promote to the agent network:
  • announce at office meetings
  • announce at regional REALTOR® association meetings
  • place on available agents tours for office and association
• Utilize Relocation Referral Network to promote your home to relocating buyers from around the world
• Call past client referrals
• Canvass the neighborhood to invite people to the Open House and alert buyers
• Submit ads to appropriate publications
• Host Broker’s Open Houses
• Host public Open Houses
• Schedule showings and show property to potential buyers

Communication

• Provide feedback from showings
• Continuous monitoring of marketing results
• Communicate and consult with you on a regular basis
• Respond quickly to all buyer inquiries
• Full-time administrative staff available 7-days a week
• Facilitate the flow of information between you and the buyers

Negotiate Offers/Acceptance

• Schedule offer presentation with you
• Present offer(s)
• Explain ramifications relating to terms
• Negotiate terms on behalf of you, the seller
• Complete necessary paperwork
• Organize and tender copies of offer, counter offers and addendums to appropriate parties for ratification

Negotiate Escrow

• Deliver completed contract to both parties involved in the transaction
• Facilitate the disclosure of details concerning property
• Deliver completed contract to lender
• Deliver contract to title company
• Coordinate and attend all inspections
• Negotiate post inspection findings
• Resolve any challenges relating to property condition
• Coordinate appraisal appointment
• Negotiate any negative impact relating to appraisal
• Arrange home warranty
• Negotiate actual occupancy
• Coordinate actual close date
• Work with you on organizing utility shut-off
• Work with you in organizing moving and storage
• Arrange and attend buyer’s final walk through
• Coordinate and attend the closing
• Deliver keys to new owners

After Escrow Follow-Up

• Provide close of escrow package with all supporting home sale documents
• Work with you to ensure the transition to new residence is smooth
• Provide a list of trade professionals who can help with repairs or upgrades to your new home
• Serve as a resource to your friends and family

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